Determining what to sell can be a crucial decision when starting a business. There are several factors to consider when deciding on a product or service to offer. These may include analyzing market demand, assessing competition, identifying the target audience, evaluating profit margins, and determining personal interests or expertise. Careful consideration of these factors can help a business owner choose the right product or service to sell and increase the chances of success.

When it comes to choosing the right products to sell on Amazon, conducting thorough market research is key. Here are some tips to help you identify popular and profitable products:
Look for products with high demand: Use Amazon's Best Sellers Rank and sales data to identify products that are already popular on the platform. This will help you get an idea of what customers are buying and what products are in high demand.

Identify profitable niches: Look for products in a niche with high margins and low competition. This will give you an opportunity to stand out and make a profit.
Use keyword research: Use tools like Google Keyword Planner or Amazon's own keyword research tool to identify keywords that customers are searching for. This will help you optimize your product listing and increase your chances of being found by potential customers.

Pay attention to reviews: Look at customer reviews for similar products to identify common complaints and identify opportunities to improve on existing products.
Once you've identified a product you want to sell, it's important to ensure that it has consistent margins. This means that you'll want to choose products that have a stable price point and won't be subject to frequent price fluctuations. You should also factor in any additional costs associated with selling on Amazon, such as Amazon's fees and shipping costs, to ensure that you can still make a profit.

Finally, when sourcing products from suppliers, it's important to choose reliable and trustworthy suppliers to ensure quality and consistency. Look for suppliers with good reviews and a track record of delivering high-quality products on time. Consider ordering a small sample order to test the product and ensure that it meets your standards before placing a larger order.

When searching for profitable products to sell on Amazon through FBA, Coral Port's website is a great platform to utilize. We have a product team that searches for profitable products every day, making it easier for our customers to find the right products to sell on Amazon. Using Coral Port's platform can save time and increase the chances of finding profitable products for your business.